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TikTok’s new feature allows creators to respond to fans with text or video.

TikTok confirmed that it is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions.

On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short, text comment could. Sometimes these answers are meant to clarify or add context, while other times creators will take on their bullies and trolls with their video responses. As a result, the TikTok comment section has grown to play a larger role in shaping TikTok trends and culture.Q&A’s are also a key means for creators to engage with fans when live streaming. But it can be difficult for creators to keep up with a flood of questions and comments through the current live chat interface.

For creators, the feature simplifies the process of responding to questions, as it lets them view all their fans’ questions in one place. There’s no limit to the number of questions that a creator can receive, though they don’t have to reply to each one.

During the test, the new Q&A feature is only being made available to creators with public Creator Accounts that have over 10,000 followers and who have opted into the feature within their Settings,

 

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