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Category Archives: Insights

How to protect yourself from “Fake News”

“A lie can travel half way around the world while the truth is putting on its shoes.”― Mark Twain   #FAKENEWS has dominated our conversations and permeated the fabric of our culture for the last few years. Here are a few tips to protect yourself and your brand from falling prey to fake news. Beware […]

Social commerce could be marketing’s next big shift

Social commerce and human experience could be marketing’s next big shift. In the last recession, brands had the leeway to innovate new in-store experiences, as well as launch high-profile sales events in physical stores, in order to drum up attention and counterbalance their customers’ financial anxieties. This year, the front line of retail innovation is […]

Facebook 360 is Changing the Social Experience

Streaming in real time often feels like an interactive experience. But one wouldn’t call it “immersive.” That’s because typically the viewer has no control over what they see. That’s no longer the case thanks to the 360 live streaming option. Special cameras allow viewers to actively control what they see during a stream. In March […]

TikTok’s new feature allows creators to respond to fans with text or video.

TikTok’s new feature allows creators to respond to fans with text or video. TikTok confirmed that it is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions. On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments […]

ISPs can now sell your personal information without your consent.

Do you feel secure submitting your personal information to the websites you visit? After Washington’s latest move, you may change your mind.   The online world was shocked last week when President Donald Trump approved a resolution that effectively repealed the privacy laws that prevent your internet service providers (ISP) from sharing and selling your […]