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Author Archives: Jason

Marketing Trends to Watch Out for in 2023

Marketing Trends to Watch Out for in 2023 Marketing is constantly evolving, and it can be challenging to keep up with the latest trends. As we approach 2023, it’s important for businesses to stay ahead of the curve and understand which marketing strategies are likely to be most effective. In this post, we’ll take a […]

Exploring the World of TikTok

The Changing World of TikTok TikTok has exploded in popularity over the past year, with millions of users creating and sharing short videos on the platform. If you’re not familiar with TikTok, it’s a social media app that allows users to create and share 15-second videos set to music. These videos can be a mix […]

Why Impact Marketing Matters

What is Impact Marketing? Impact marketing is a strategic approach to marketing that focuses on creating a positive impact on society, rather than just promoting a brand or product. This can be achieved through a variety of methods, such as supporting social causes, promoting sustainability, and creating engaging, educational content. The goal of impact marketing […]

Social commerce could be marketing’s next big shift

Social commerce and human experience could be marketing’s next big shift. In the last recession, brands had the leeway to innovate new in-store experiences, as well as launch high-profile sales events in physical stores, in order to drum up attention and counterbalance their customers’ financial anxieties. This year, the front line of retail innovation is […]

TikTok’s new feature allows creators to respond to fans with text or video.

TikTok’s new feature allows creators to respond to fans with text or video. TikTok confirmed that it is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions. On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments […]