Marketing Trends to Watch Out for in 2023 Marketing is constantly evolving, and it can be challenging to keep up with the latest trends. As we approach 2023, it’s important for businesses to stay ahead of the curve and understand which marketing strategies are likely to be most effective. In this post, we’ll take a […]
Author Archives: Jason
02
Jan
Jan
The Changing World of TikTok TikTok has exploded in popularity over the past year, with millions of users creating and sharing short videos on the platform. If you’re not familiar with TikTok, it’s a social media app that allows users to create and share 15-second videos set to music. These videos can be a mix […]
30
Dec
Dec
What is Impact Marketing? Impact marketing is a strategic approach to marketing that focuses on creating a positive impact on society, rather than just promoting a brand or product. This can be achieved through a variety of methods, such as supporting social causes, promoting sustainability, and creating engaging, educational content. The goal of impact marketing […]
17
Jan
Jan
“A lie can travel half way around the world while the truth is putting on its shoes.”― Mark Twain #FAKENEWS has dominated our conversations and permeated the fabric of our culture for the last few years. Here are a few tips to protect yourself and your brand from falling prey to fake news. Beware […]
16
Jan
Jan
Social commerce and human experience could be marketing’s next big shift. In the last recession, brands had the leeway to innovate new in-store experiences, as well as launch high-profile sales events in physical stores, in order to drum up attention and counterbalance their customers’ financial anxieties. This year, the front line of retail innovation is […]
18
Dec
Dec
TikTok’s new feature allows creators to respond to fans with text or video. TikTok confirmed that it is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions. On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments […]